What's the difference between Discovery and Planning?

Discovery is about understanding your business, goals, and audience. Planning takes those insights and turns them into a concrete structure sitemap, wireframes, and content plan for the actual website.

What do I receive after the planning stage?

You receive a clear website blueprint covering the site structure, sitemap, page requirements, content direction, user journeys, functionality, and SEO foundation.

Can the website plan be changed?

Yes. Website planning is collaborative. We review the proposed structure with you and make adjustments based on your feedback before moving into the design stage.

What happens after website planning?

Once the structure and requirements are approved, we move into the UI/UX Design stage, its Wireframe and Layout Planning where we turn the approved website plan into a visual experience.

Website Planning | Our Website Design Process

Website Planning

Turning Your Ideas Into a Clear Website Strategy

Once we understand your business and goals, we turn the information from the discovery stage into a clear website plan.
At this stage, we decide what your website needs, how the information will be organized, and how visitors will move through the site. Our goal is to create a strong foundation before the design and development begin.

Website Planning Phase

What We Do During Website Planning

Planning is the bridge between strategy and execution. Without it, design becomes guesswork and development becomes a series of costly changes. At Al Areej, we treat Planning as a critical phase in its own right, not a quick step to rush through on the way to design.

Define the Website Structure

We organize your website into clear sections and pages, creating a logical structure that makes it easy for visitors and search engines to understand your website.

Create the Sitemap

We map out the main pages, service pages, product pages, supporting content, and other important sections your website needs.

Content Planning

We identify the key information each page should communicate and create a content structure around your services, audience, and business objectives.

SEO Structure Planning

We plan URL structures, internal linking, and page hierarchy with SEO in mind from the start, ensuring your site is built to rank well rather than being optimized as an afterthought.

Plan Calls-to-Action

We strategically place actions throughout the website so visitors always have a clear next step.

Project Timeline & Milestones

With structure and scope defined, we finalize a detailed project timeline, breaking the remaining phases into clear milestones so you always know what's happening next and when to expect it.

What You Get After This Stage

At the end of the planning stage, you have a clear view for your website including structure, pages, content direction, user journey, functionality, and SEO foundation.